2010 Life Insurance Carrier Report Card

The Agent’s Sales Journal recently surveyed producers nationwide to determine which carriers best meet their life insurance needs in several categories. Of the 30 carriers represented in the survey, the Genworth Financial companies earned five number 1 rankings and placed in the top three in the remaining three categories.

Most Preferred to Write
Companies with which agents write the most life business
1. Genworth
2. MetLife
3. Transamerica
4. Tie: Aviva, Lincoln Financial

Raising Public Awareness
Best at raising public awareness about the benefits of life insurance
1. MetLife
2. John Hancock
3. Genworth
4. Prudential
5. Tie: Allianz, American General, ING, Lincoln Financial

Training & Educational Opportunities
Best at providing training & educational opportunities for selling life insurance
1. Genworth
2. Tie: Allianz, MetLife
3. Tie: Prudential, John Hancock, Lincoln Financial

Leads and Prospecting Help
Most effective at providing producers with leads and prospecting help
1. Genworth
2. Allianz
3. MetLife
4. ING
5. John Hancock

Marketing Material
Most effective life insurance sales & marketing material
1. Genworth
2. MetLife
3. Allianz
4. Tie: Aviva, ING, John Hancock, Lincoln Financial

Promoting Offerings
Best at promoting life insurance offerings to producers through marketing/advertising
1. MetLife
2. Allianz
3. Tie: Genworth, John Hancock
4. ING

Call Center/Telephone support
Best call center/telephone support for life insurance sales efforts
1. Genworth
2. Allianz
3. National Life
4. Lincoln Financial
5. Midland National

Best at meeting producers’ overall needs in the life insurance market
1. John Hancock
2. Genworth
3. MetLife
4. Tie: ING, Lincoln Financial


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