THE 2010 LTCI CARRIER REPORT CARD

As a companion to the fifth annual LTCI Market Study, conducted in partnership with the American Association for Long-Term Care Insurance (AALTCI), Agent Media* surveyed more than 275 agents nationwide on which carriers best meet their needs in a variety of categories. What companies are best at keeping premiums stable? Which give you the best marketing support? And which carriers offer the least-complicated LTCI products?

We derived the list of represented companies from a ranking of the top-producing LTCI carriers in the nation that also have an independent distribution channel; the report card shows the top five companies in each category.

Except where indicated, respondents could rank only those companies with which they were appointed. Results reflect responses from producers who identified themselves as independent agents and who have sold at least one LTCI policy in the past 12 months.

Companies Represented

Companies with which agents write the most business

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. Prudential LTC

Companies whose LTCI products are easiest to understand and explain

  1. Genworth
  2. John Hancock
  3. Mutual of Omaha
  4. Tie: MedAmerica, MetLife

Best at promoting LTCI product offerings through marketing and advertising

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. TransAmerica

Most reasonably priced LTC products

  1. Genworth
  2. John Hancock
  3. Mutual of Omaha
  4. Prudential LTC
  5. MetLife

Provide the best leads and prospecting assistance for agents’ LTCI business

  1. Tie: Genworth,
    John Hancock
  2. Mutual of Omaha
  3. MetLife
  4. Tie: GoldenRule, Prudential LTC, TransAmerica

Provide the most effective marketing and point-of-sale material for LTCI presentations

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. Prudential LTC

Best at maintaining stable premiums for LTCI policyholders

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. Tie: MetLife, Prudential LTC

Best at providing LTCI product and sales training opportunity

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. Prudential LTC

Best LTCI product features and benefits for the client’s needs

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. Prudential LTC

Companies whose underwriting department agents prefer to deal with

  1. John Hancock
  2. Genworth
  3. Mutual of Omaha
  4. MetLife
  5. Tie: Prudential LTC, TransAmerica

Best at meeting overall needs in LTC market

  1. Tie: Genworth, John Hancock
  2. Mutual of Omaha
  3. MetLife
  4. Prudential LTC 
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