LIFE Foundation | A Legacy of Love

LIFE Foundation | A Legacy of Love.

Marketing by Generation: Ageless Approach to Reaching Prospects

Gen X, Gen Y, Baby Boomers, oh my! Why knowing the difference can make all the difference. According to a 2010 study by the Nielsen group, “Mining the U.S. Generation Gaps,” there are fundamental differences in the shopping habits of different generations. While Boomers increased their Twitter use by 469 percent in 2009 and tend … Continue reading

DAI News & Notes – Introducing LifeLong UL from Genworth Financial—Notes–Introducing-LifeLong-UL-from-Genworth-Financial.html?soid=1101728984258&aid=9eBsDKV3Lfw.

Marketing by Generation: Winning Boomer Business, An Agent’s Formula for Success

Their purchasing power can’t be denied — now how can you work insurance into their plan?  Are you marketing to Baby Boomers? Given that the first Boomers turned 60 on the first day of 2006, you may already be behind the curve if you’re not focusing on the largest prospect demographic in the history of … Continue reading

Marketing by Generation: The X and Y Generations: A Coming of Age

Technology, personal contact and employer-based information essential to capturing the younger markets  There’s a lot of talk among financial industry experts about the retirement of Baby Boomers and its potential business opportunities, but if you look beyond the Boomers, there is a larger pool of consumers who will need our industry’s help to meet their … Continue reading