Marketing by Generation: Connecting With Generation Y: 9 Ways to Grab Their Attention

The biggest lesson: Don’t judge a book by its cover — or its reputation  Young. Impatient. Plugged in. Casual. Flippant. Presumptuous. These are but a few of the ways that people, mostly of the older generations, describe the typical member of Generation Y. Here’s another way to think about them: the largest generation in the … Continue reading