Marketing by Generation: Ageless Approach to Reaching Prospects

Gen X, Gen Y, Baby Boomers, oh my! Why knowing the difference can make all the difference. According to a 2010 study by the Nielsen group, “Mining the U.S. Generation Gaps,” there are fundamental differences in the shopping habits of different generations. While Boomers increased their Twitter use by 469 percent in 2009 and tend … Continue reading