2011 Life Insurance Market Survey

In March 2011, Agent’s Sales Journal partnered with the LIFE Foundation to survey licensed life agents .

Methodology

In March 2011, Agent’s Sales Journal partnered with the LIFE Foundation to survey licensed life agents nationwide about their experience in the life insurance market. Producers were randomly selected from Agent Media’s proprietary database of life insurance agents*, and were invited via email to take the survey. Nearly 300 agents participated.

*Editor’s Note: Agent Media owns Target Agent Lists, a proprietary database of financial services professionals that includes 1.8 million licensed life, health and annuity agents.

In the past 12 months, have your new life insurance sales …

 

 

 

 

 

 

What are your main challenges when selling life insurance?

 

 

 

 

 

In the next 12 months do you expect your new life insurance sales to …

 

 

 

 

What is your most valuable lead resource for new life insurance prospects?

 

 

 

 

 

 

What age group do you write the most individual life insurance for?

 

 

 

 

 

How much annualized first-year life insurance premium did you personally write in the last 12 months?

 

 

 

 

 

Which type of life insurance do you sell the most?

 

 

 

 

What can insurers offer to help you sell life insurance more successfully?

 

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