The great opportunity in hybrid products

For those clients and prospects who object to  stand-alone LTCI policies, properly presented  hybrid products can be very convincing. Any agent who has sold long-term care insurance has heard these objections before: “That’s too expensive.” and “What if I don’t use it?” In fact, about two years ago, I was creating a financial plan with … Continue reading

Planning For A New Type Of Client: The Non-Retiring Retiree

The baby boomer generation always has been one to buck tradition. So it’s no surprise the same holds true in its approach to retirement. Each day 10,000 boomers hit the traditional retirement threshold of a 65th birthday.1 But many, in fact, aren’t exiting the work force at that point. Instead they are creating a new … Continue reading

100 Best Sales and Marketing Ideas 2012 (71-80)

What’s working from working advisors Our Annual 100 Best List is 100 percent reader-generated and offers insight into what’s working for working advisors today. Whether you’re looking for insight on referrals, generating leads or simply listening to your clients, this latest list has all the information you’ll need to grow your practice. In addition, this … Continue reading

Seniors, Technology and You: Making the Connection

Every day, we’re given more and more evidence that online world (I don’t think we can even call it the wired world anymore) is the prevailing path to the future. 4G technology on increasingly sophisticated smartphones, the race to create even more powerful post-Jobs innovations in tablet technology, the endless barrage of email and e-newsletters … Continue reading