Finding Success In Social Media

By Kenneth A Shapiro and Sophia Miller for the October 2012 issue of Broker World Magazine With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles have been abandoned because they failed to … Continue reading

A Broker’s Perspective…Choice: A Shortcut to Success

An individual’s right to choice is one of the most important symbols of freedom in America. Our profession has produced a great many highly successful individuals with certain traits in common that are worth learning. While many life producers enter our industry as agents representing a single company, by experience they soon learn the importance … Continue reading

Be Ready For Life Insurance Awareness Month

September is Life Insurance Awareness Month (LIAM) and now, more than ever, it’s essential that consumers understand the role life insurance plays in their financial plans. The LIAM 2012 Theme is Life Happens—stressing the importance of being prepared for life events that can have detrimental and potentially overwhelming consequences for those left behind. Unfortunately, far … Continue reading

100 Best Sales and Marketing Ideas 2012 (41-50)

What’s working from working advisors Our Annual 100 Best List is 100 percent reader-generated and offers insight into what’s working for working advisors today. Whether you’re looking for insight on referrals, generating leads or simply listening to your clients, this latest list has all the information you’ll need to grow your practice. In addition, this … Continue reading

10 Reasons an Insurance Agent Needs an Online Presence

Have referrals to your business dropped off over the past two years? Are standard “always worked before” advertising methods less effective? Is the 100 calls = 10 appointments = 1 sale formula less accurate? Are outbound phone calls more effectively blocked by technology every day? If you’ve answered “YES” to any of the questions above, … Continue reading