5 Ways to Connect with Boomer Clients

The Boomer demographic, with 76 million strong, is the most powerful and influential group of consumers out there and certain advisors are finding good fortune connecting with them. I recently canvassed successful advisors to find out how they’re making the connection. Here are five of the most interesting responses we came across. If you are … Continue reading

Selling to Seniors: Trust First, Sales Second

Before dealing with older life insurance buyers, producers need to know the profile Harry was able to secure an appointment with a mature couple who wanted to know more about protecting their assets. After chatting for a few minutes, the husband held up the mailer that created the meeting in the first place and blurted … Continue reading