Selling to Seniors: Trust First, Sales Second

Before dealing with older life insurance buyers, producers need to know the profile Harry was able to secure an appointment with a mature couple who wanted to know more about protecting their assets. After chatting for a few minutes, the husband held up the mailer that created the meeting in the first place and blurted … Continue reading

The Origins of an Industry [Life Insurance]

 Brian Anderson is Editor of Life Insurance Selling. Everybody knows the Roman Empire was a remarkably advanced society. They built aqueducts and roads; the Roman Legion was perhaps the most formidable military force in history; and the Romans made big advances in language and judicial law, just to name a few significant achievements. But while … Continue reading