Finding Success In Social Media

By Kenneth A Shapiro and Sophia Miller for the October 2012 issue of Broker World Magazine With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles have been abandoned because they failed to … Continue reading

Why I’ll take tried-and-true over the flavor of the month

Written by Kim Magdalein for Life Insurance Selling Magazine. Emails clog my inbox from marketing organizations that claim old methods don’t work anymore. I disagree. Prospecting methods have always been hard work. I believe we are being told that hard work is not necessary, and we are buying into that philosophy. The correspondence and phone … Continue reading