Bank channel eyes life insurance growth

Half of Gen X consumers and 55% of Gen Y consumers would consider buying a life insurance policy from their bank, according to a new report from industry research and consulting organization LIMRA. No big deal, Mr. Typical Independent Life Insurance Producer thinks. “The bank channel still represents just a little drop in the bucket … Continue reading

Uncertainty Pushes Sales Higher

Now more than ever before, older clients want the guaranteed returns and risk protection life insurance offers. Many older clients have developed stock-market fatigue. At the same time, though, yields on conservative fixed-income investments have dropped to historic lows. That combination makes the guaranteed returns and risk protection benefits available with cash-value life insurance look … Continue reading

Selling to the Middle Market — What to Keep in Mind

The “middle market” — who are they and what do they need? Or what do they believe they need, when it comes to life insurance? These are key questions for producers to consider when they are reaching out to this demographic. In terms of defining by income level, the middle market falls within the $50,000 … Continue reading

Be Ready For Life Insurance Awareness Month

September is Life Insurance Awareness Month (LIAM) and now, more than ever, it’s essential that consumers understand the role life insurance plays in their financial plans. The LIAM 2012 Theme is Life Happens—stressing the importance of being prepared for life events that can have detrimental and potentially overwhelming consequences for those left behind. Unfortunately, far … Continue reading

Facing Up to an Aging Producer Workforce

In this first installment of a  six-part series running through the rest of 2012, we examine the issues surrounding what is perhaps the biggest problem threatening the long-term viability of the independent distribution channel, and what can be done to solve it. At the recent Million Dollar Round Table annual meeting in Anaheim,  Calif., Don … Continue reading