Social Media Whac-A-Mole

Is social media just an electronic version of Whac-A-Mole?  It can certainly feel that way at times. New functionality seems to pop up on Facebook, LinkedIn and Twitter with all the regularity of the moles in the classic arcade game. New sites frequently emerge with social media users joining the conversation every second. It seems … Continue reading

Why Should I Use Social Media In My Business?

Appears in the June 2011 issue of Brokerworld Magazine. by Nick Sorrentino & Lynn Kirby Social media is a revolution in the way people communicate and do business. We do not use the word “revolution” lightly. Facebook, Twitter and their brethren constitute nothing less than a seismic shift in how nearly every business will engage … Continue reading

Using Social Media To Stay In Touch

Jaimee C. Niles & Pat Wedeking If you think that phone calls and snail mail are the only ways to stay in touch with your clients and prospects, it’s time you moved into the e-marketing arena. Social media will help you expand your reach and solidify your business relationships without putting a dent in your … Continue reading