Where linked LTC products come into play

A lot of clients who object to traditional LTC coverage remain great prospects for linked LTC solutions.  I was recently challenged by a financial professional who asked me why anyone would sell linked long-term care solutions, such as life insurance or annuities with a long-term care (LTC) rider. He was of the opinion that life … Continue reading

The Essential Guide to LTCI

With health-care costs rising and the senior population growing, there is probably no better time to be selling long-term care insurance. But how to get your clients to buy? And what products are best suited for them? TRENDS TO WATCH The long-term care insurance industry continues to evolve. Here’s a review of the major developments … Continue reading