Industry Leader Forum: Protective Life

The Things We Think and Do Not Say (The Future of Our Business). Fans of the movie Jerry Maguire may instantly recognize the title of this article. In the story, Jerry, a sports agent who experiences a moral epiphany about his profession, stays up all night to write a multi-page “mission statement” encouraging his industry … Continue reading

Industry Leader Forum: AXA Equitable Life Insurance Company

A New Year’s Way to Engage People on the Topic of Life Insurance. We face a fundamental challenge in 2012: ongoing economic uncertainty. Life insurance ownership is at a low. LIMRA says 95 million adult Americans have no life insurance. Many who do, don’t have enough. Yet market volatility, the real estate collapse and high … Continue reading

The Wiseguy and the Wisdom

I sat toward the back of the room during the LIMRA annual meeting’s general session, so I should not have been surprised to hear a wiseguy chattering behind me. I guess that’s what I get for sitting in the spitballers’ section. I was eager to hear CEO Bob Kerzner and I didn’t need mood-curdling sarcasm. … Continue reading

2011 Technology Selling Guide: [Social Media] “Everyone is Doing It”

Some basic social media lessons will keep you from being left behind // If you’re not taking full advantage of social networking sites, then you may be missing out on good opportunities to expand your business — or make new connections that could lead to new business. Even just over the last two or three … Continue reading

Mining for Gold: 3 Easy Ways to Prospect for Business in the Social Media World

Each day, hundreds of millions of people around the world log onto the Internet to connect with friends, families, and co-workers via innumerable social networking websites. Tapping into that vast network of people could pay huge dividends for any business. For the companies in the wholesale brokerage industry, who pride themselves on being in a … Continue reading