The great opportunity in hybrid products

For those clients and prospects who object to  stand-alone LTCI policies, properly presented  hybrid products can be very convincing. Any agent who has sold long-term care insurance has heard these objections before: “That’s too expensive.” and “What if I don’t use it?” In fact, about two years ago, I was creating a financial plan with … Continue reading

Who buys LTCI?

LTCI Insider Who should I be targeting for long-term care insurance? What are the surveys and studies showing about who is buying this protection and why? America’s Health Insurance Plans (AHIP) periodically releases a study of the industry. Susan Coronal, executive director, LTC, shared the trade group’s most recent findings from “Who Buys Long-Term Care … Continue reading

How should you handle the shift to gender-based LTCI pricing?

Like life insurance and car insurance before it, some LTCI policies will start charging different rates based on gender. Here’s how you, and your clients, can deal with the change. By Allison Bell from the November 1, 2012 issue of Life Insurance Selling • Allison Bell, Health Insurance Channel Editor. This is not an … Continue reading

All riders are not created equal

With long-term care and chronic illness riders, the devil is in the details. Know the differences before you recommend options to your clients. As aging baby boomers expand the elder population, long-term care (LTC) will continue to escalate in importance as a segment of financial and retirement planning. There was a time when the only … Continue reading

Life Insurance, Living Benefits, and Long Term Care:

Protection for All of Life’s Stages By John Oliver, CLU, ChFC, Vice President, Field Development for Transamerica A young couple just beginning a family. A GenXer sending a child to college. A Baby Boomer looking ahead to retirement. A senior enjoying the golden years. It seems as if they have little in common. However, an accident, … Continue reading