Selling Long-Term Care in Today’s Market

A catastrophic long-term-care event can wipe out even the most carefully planned retirement, if there is no contingency in place. Three experts offer advice on how to help your clients get coverage affordably. When Prudential Financial said sayonara to the long-term-care insurance market this year (individual in March, group in August), it was the 10th … Continue reading

How should you handle the shift to gender-based LTCI pricing?

Like life insurance and car insurance before it, some LTCI policies will start charging different rates based on gender. Here’s how you, and your clients, can deal with the change. By Allison Bell from the November 1, 2012 issue of Life Insurance Selling • Allison Bell, Health Insurance Channel Editor. This is not an … Continue reading

Sharpening the focus on a dynamic year for LTCI

Three top-level advisors share what’s working for them in the current long-term care insurance market. By Charles K. Hirsch, CLU from the November 1, 2012 issue of Life Insurance Selling • Charles K. Hirsch, CLU, is a contributing editor at Life Insurance Selling. From a high-level view of the long-term care insurance (LTCI) business, most … Continue reading

Long-term care: What’s at risk?

Clients who lack a plan for long-term care costs create complications for themselves,  their retirement plans and their friends and family. By Steve Schoonveld from the November 1, 2012 issue of Life Insurance Selling • As the head of Linked Benefit Product Solutions for the Lincoln Financial Group, Steve Schoonveld manages the long-term care financing … Continue reading

Not your Grandpa’s long-term care

LTCI ain’t what it used to be — and that’s a good thing, says Jesse Slome, executive director of the American Association for Long-Term Care Insurance. Advertisers used to trot out claims of “new and improved!” products all the time a few decades ago. Outside of infomercials, it’s not a ploy you see much these … Continue reading