Carriers and Castaways

Companies and agents must rescue each other for the good of the industry. Sometimes it seems as though insurance agents have become the real-life embodiment of Chuck Noland, the FedEx employee portrayed by Tom Hanks in the movie Castaway. He survived a plane crash, only to be stranded on a desolate island for four years … Continue reading

Finding Success In Social Media

By Kenneth A Shapiro and Sophia Miller for the October 2012 issue of Broker World Magazine With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles have been abandoned because they failed to … Continue reading

On Becoming Unconventional

The unlikely scene played out, advisor marketing guru Maribeth Kuzmeski recalls with wry amusement, during morning rush hour at a busy Chicago-area commuter train station one day in 2008, as the economy—and people’s investment accounts—were bottoming out. Seeking a creative way to leverage the financial meltdown in his prospecting efforts, one of Kuzmeski’s advisor clients … Continue reading

100 Best Sales and Marketing Ideas 2012 (31-40)

What’s working from working advisors Our Annual 100 Best List is 100 percent reader-generated and offers insight into what’s working for working advisors today. Whether you’re looking for insight on referrals, generating leads or simply listening to your clients, this latest list has all the information you’ll need to grow your practice. In addition, this … Continue reading

100 Best Sales and Marketing Ideas 2012 – (1-10)

What’s working from working advisors Our Annual 100 Best List is 100 percent reader-generated and offers insight into what’s working for working advisors today. Whether you’re looking for insight on referrals, generating leads or simply listening to your clients, this latest list has all the information you’ll need to grow your practice. In addition, this … Continue reading