Social Media Use Growing At Life Carriers

By Linda Koco InsuranceNewsNet NEW YORK CITY– Carriers that currently have social media initiatives are including producers in their efforts, according to a LIMRA researcher. “The companies are using social media technologies primarily to help producers with lead generation and community building,” said Todd A. Silverhart during a packed break-out session at LIMRA’s annual meeting. … Continue reading

“Prosumers” Changing the Face of Life Sales

When the world is full of Internet-savvy consumers who practically live online and have low expectations of their experiences with life insurance, what can companies do to stay ahead? It’s a challenging world for the financial services industry, admits Maria Umbach of Maddock Douglas — one of the experts speaking at this week’s LIMRA conference … Continue reading