Strategies For Serving Culturally Diverse Markets

By Jeff  Breeze  & Cynthia J. Funcheon for the October 2012 issue of Broker World Magazine A cultural shift continues to take place in our country and in our industry. According to the 2010 U.S. Census, during the previous 10 years, Asians, Blacks and Hispanics accounted for about 80 percent of population growth, making up more than a … Continue reading

Secrets of Selling Insurance to Multicultural Clients

Minorties in America are more than one-third of the population and the US Census Bureau estimates they will become the majority by 2050. The minority population is growing much faster than the Caucasion population primarily because these families are younger and larger on average. Whether you sell life, disability, long term care this is good … Continue reading

Whole Life Insurance: The Financial Foundation Asian Americans Are Seeking?

Asian Americans tend to be wealthy savers focused on leaving a legacy for their families. Here’s how you can tap this ideal market for life insurance. Completion of the 2010 census set off much discussion about the growth of minority segments of the U.S. population. While the Hispanic segment is cited as the largest, agents … Continue reading

Multiple Cultures, Multiple Financial Needs

A new study highlights the areas where various cultures differ in their financial preparedness. While many factors in the financial landscape may be in flux from day to day, one long-term trend is certain: America’s multicultural population is growing rapidly, presenting life insurance producers with an historic business opportunity. According to the U.S. Census Bureau, … Continue reading