Selling Long-Term Care in Today’s Market

A catastrophic long-term-care event can wipe out even the most carefully planned retirement, if there is no contingency in place. Three experts offer advice on how to help your clients get coverage affordably. When Prudential Financial said sayonara to the long-term-care insurance market this year (individual in March, group in August), it was the 10th … Continue reading

Not your Grandpa’s long-term care

LTCI ain’t what it used to be — and that’s a good thing, says Jesse Slome, executive director of the American Association for Long-Term Care Insurance. Advertisers used to trot out claims of “new and improved!” products all the time a few decades ago. Outside of infomercials, it’s not a ploy you see much these … Continue reading