Finding Success In Social Media

By Kenneth A Shapiro and Sophia Miller for the October 2012 issue of Broker World Magazine With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles have been abandoned because they failed to … Continue reading

100 Best Sales and Marketing Ideas 2012 – (1-10)

What’s working from working advisors Our Annual 100 Best List is 100 percent reader-generated and offers insight into what’s working for working advisors today. Whether you’re looking for insight on referrals, generating leads or simply listening to your clients, this latest list has all the information you’ll need to grow your practice. In addition, this … Continue reading

Mining for Gold: 3 Easy Ways to Prospect for Business in the Social Media World

Each day, hundreds of millions of people around the world log onto the Internet to connect with friends, families, and co-workers via innumerable social networking websites. Tapping into that vast network of people could pay huge dividends for any business. For the companies in the wholesale brokerage industry, who pride themselves on being in a … Continue reading

Internet Sales Superstar

It should be clear to everyone by now that this Internet thing is not a passing fad. In fact, Internet marketing is not a matter of achieving greater success, but of survival. The question is no longer “should you be marketing on the Internet?” but rather, “how will you do it?” The problem is, it … Continue reading