Finding Success In Social Media

By Kenneth A Shapiro and Sophia Miller for the October 2012 issue of Broker World Magazine With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles have been abandoned because they failed to … Continue reading

Mining for Gold: 3 Easy Ways to Prospect for Business in the Social Media World

Each day, hundreds of millions of people around the world log onto the Internet to connect with friends, families, and co-workers via innumerable social networking websites. Tapping into that vast network of people could pay huge dividends for any business. For the companies in the wholesale brokerage industry, who pride themselves on being in a … Continue reading